Bakshi Finance

Apple Inc.

Technology · Cupertino, California · NASDAQ

AAPL
Value | Core/Tactical NASDAQ Research Depth · Standard

Company Description

Apple Inc. is an American technology company and one of the world's strongest consumer brands, specializing in the design and sale of consumer electronics, software products and digital services. The company operates primarily in five revenue categories: iPhone (50.4% of FY2025 revenue — $209.6B), Services (26.2% — $109.2B, including App Store, iCloud, Apple Music, Apple TV+, AppleCare), Wearables, Home & Accessories (8.6% — Apple Watch, AirPods, Vision Pro), Mac (8.1%), and iPad (6.7%). Apple is known for its tightly integrated ecosystem of devices, in-house operating systems (iOS, macOS, iPadOS, watchOS), and bundled services, with more than 2 billion active devices worldwide that drive a high propensity for continued consumption. The company generates exceptional cash flow (FCF of $98.8B in FY2025) and returns approximately 95% of net income to shareholders via buybacks and dividends — $106B in FY25 alone.
Sector · Sub-sectorTechnology · Consumer Electronics
[AAPL 10-K filed 2025-10-31 · accession 0000320193-25-000079]
HeadquartersCupertino, California
[AAPL 10-K filed 2025-10-31 · accession 0000320193-25-000079]
Founded1976
[AAPL 10-K filed 2025-10-31 · accession 0000320193-25-000079]
CEOTim Cook
[AAPL DEF 14A filed 2026-01-08 · accession 0001308179-26-000008]
ChairmanArthur D. Levinson
[AAPL DEF 14A filed 2026-01-08 · accession 0001308179-26-000008]
Employees~164,000
[AAPL 10-K filed 2025-10-31 · accession 0000320193-25-000079]
Market Cap$3.93T
[snapshot 2026-04-17]
FY25 Revenue$416.2B
[AAPL 10-K filed 2025-10-31 · accession 0000320193-25-000079]
Net Income$112.0B
[AAPL 10-K filed 2025-10-31 · accession 0000320193-25-000079]
Shares Outstanding14,681M
[AAPL 10-K filed 2025-10-31 · accession 0000320193-25-000079]
Market Cap
$3.93T
14,681M | P/E 32.8
[AAPL 10-K filed 2025-10-31 · accession 0000320193-25-000079] · [yfinance snapshot 2026-04-17]
FY25 Revenue
$416.2B
+6.4% Y/Y
[AAPL 10-K filed 2025-10-31 · accession 0000320193-25-000079]
Net Income
$112.0B
EPS $7.46 | +19.5% Y/Y
[AAPL 10-K filed 2025-10-31 · accession 0000320193-25-000079]
Gross Margin
46.9%
Op Margin 32.0%
[AAPL 10-K filed 2025-10-31 · accession 0000320193-25-000079]
FCF
$98.8B
FCF Yield (snapshot) 2.51%
[AAPL 10-K filed 2025-10-31 · accession 0000320193-25-000079] · snapshot 2026-04-17
Net Cash
$33.8B Net Cash
Debt $99B | Cash $132B
[AAPL 10-K filed 2025-10-31 · accession 0000320193-25-000079]
Closing Price
$267.62
As of 2026-04-17
[yfinance snapshot 2026-04-17]
1

Financial Performance — 5 Years

Revenue ($M)
Last 5 fiscal years
Operating Income & Operating Margin
Multi-year trend
EBITDA & Free Cash Flow
5-year trend
Revenue Mix
Latest fiscal year
Profitability Margins — 5 Years
Gross / Operating / Net Margin %
Capital Structure
Cash, Debt, Net Debt | 5 years
2

Financial Statements

ItemFY-4FY-3FY-2FY-1FY (Latest)Source
Revenue$365.8B$394.3B$383.3B$391.0B$416.2B[AAPL 10-K filed 2025-10-31 · accession 0000320193-25-000079]
Gross Profit$152.8B$170.8B$169.1B$180.7B$195.2B[AAPL 10-K filed 2025-10-31 · accession 0000320193-25-000079]
Operating Income$108.9B$119.4B$114.3B$123.2B$133.1B[AAPL 10-K filed 2025-10-31 · accession 0000320193-25-000079]
Operating Margin %29.8%30.3%29.8%31.5%32.0%[AAPL 10-K filed 2025-10-31 · accession 0000320193-25-000079]
EBITDA$123.2B$130.5B$125.8B$134.7B$144.7B[AAPL 10-K filed 2025-10-31 · accession 0000320193-25-000079]
Net Income$94.7B$99.8B$97.0B$93.7B$112.0B[AAPL 10-K filed 2025-10-31 · accession 0000320193-25-000079]
EPS ($)$5.61$6.11$6.13$6.08$7.46[AAPL 10-K filed 2025-10-31 · accession 0000320193-25-000079]
FCF$93.0B$111.4B$99.6B$108.8B$98.8B[AAPL 10-K filed 2025-10-31 · accession 0000320193-25-000079]
3

Economic Moat

Sources of Moat
Ecosystem lock-in (iMessage, iCloud, Photos, AirDrop, Apple Pay) → high switching costs, 92%+ retention in iOS base (US).★★★★☆
Brand premium (one of the world's most valuable consumer brands) supporting pricing power.★★★★☆
Proprietary silicon (A-series, M-series) designed in-house, fabricated by TSMC — performance + power efficiency advantage.★★★★☆
Scale in procurement (largest buyer at TSMC, Samsung Display), manufacturing leverage with Foxconn/Pegatron.★★★★☆
Services 26%+ of revenue with ~75% gross margin, expanding platform flywheel.★★★★☆
4

Valuation Multiples

MultipleCompanyOwn 5Y AverageSpread vs. 5Y Average
P/E (TTM) [yfinance snapshot · 5Y computed 2026-04-18]32.8x30.8x (5Y)+6.7%
P/E (Fwd) [yfinance forward consensus]28.5xN/AN/A
EV/EBITDA [yfinance snapshot · 5Y computed 2026-04-18]24.8x23.0x (5Y)+8.0%
P/S [yfinance snapshot · 5Y computed 2026-04-18]N/A7.7x (5Y)N/A
P/B [yfinance snapshot · 5Y computed 2026-04-18]49.1x49.8x (5Y)-1.4%
Div Yield [yfinance snapshot · 5Y computed 2026-04-18]0.45%0.52% (5Y)-0.07pp
FCF Yield (snapshot) [computed · 2026-04-18]2.51%3.63% (5Y)-30.9%
5Y statistical averages computed from yfinance annual data (annual income_stmt × balance_sheet × cash_flow + price snapshots at FY-end). Source: lib/compute_5y_multiples.py · Refresh: 2026-04-18
5

How to Think About This Company

A full How to Think About This Company analysis for AAPL — covering the essence, the key variables, potential analytical pitfalls, and what separates professional thinking from noise — is available within the Family Office content set.

The difference between surface-level analysis and professional thinking often lies in the variables that are not immediately visible.

7

Risks & Items Under Watch

Key Risks
[WARN]Supply chain concentration — significant dependence on manufacturers in China/Taiwan/Korea
[WARN]Regulatory — App Store antitrust scrutiny (US DOJ lawsuit 2024, EU DMA 2024)
[WARN]Geopolitical — Greater China exposure (15.5% of revenue), US-China tensions
[WARN]Product concentration — iPhone 50.4% of revenue, any design/feature miss material
[WARN]Currency risk — >57% of revenue international, multi-currency exposure
[WARN]IP litigation — ongoing patent disputes (Qualcomm, Masimo)
Items Under Watch
[Q4/2026] — iPhone 18 launch (September 2026). New design and deeper on-device AI integration are part of the company's product roadmap. [estimate]
[H2/2026] — Apple Intelligence — extension to additional languages (Hebrew, Chinese, Hindi) and new AI functionality (Siri 2.0 with LLM). [estimate]
[2026-2027] — Vision Pro 2 — launch of a more affordable version ($1,500-$2,000 vs. $3,500 for the Pro), potentially expanding the AR installed base. [assumption]
[Q1-Q2/2026] — Whether Services growth holds above 13% Y/Y. Each additional quarter at 13%+ becomes a data point on the platform thesis. [assumption]
[ongoing] — Continued ~$100B annual buyback — structurally supportive of EPS. [estimate]
[2027+] — Material M&A optionality (with $132B in cash, AI/Media platform deals are feasible). [assumption]
8

Scenario Framework

The framework below describes which conditions would need to hold in each scenario — not a price forecast.

Scenarios are descriptive, not predictive. They outline possible conditions, not expected outcomes. There is no probability weighting in these scenarios, no preferred direction, and no expectation regarding which one will materialize.

Bull Case
[scenario — Bakshi Finance internal assumption] Conditions: Services growth sustained above 13% Y/Y, a successful iPhone 17 cycle, and AI monetization through Apple Intelligence. [source: Bakshi scenario model V2.7]
Base Case
[scenario — Bakshi Finance internal assumption] Conditions: Services growth in the 10-12% range, iPhone roughly flat, and Greater China stabilizing — consistent with mean reversion toward the 5Y multiple average. [source: Bakshi scenario model V2.7]
Bear Case
[scenario — Bakshi Finance internal assumption] Conditions: An adverse App Store antitrust remedy, Greater China revenue declining ~10%, and an AI execution lag — a combination that would compress the multiple. [source: Bakshi scenario model V2.7]
The framework describes conditions, not forecasts. There is no preferred direction, no probability weighting, and no price targets in this framework.
10

Analytical Lens — The Questions We Ask

In professional company analysis, the question is not "is this good," but "from which angles must the company be examined so that the essential is not missed." Every analysis at Bakshi Finance passes through six lenses. The text below is not an evaluation — it is the map of questions this analysis is intended to address.

The analysis is based on an internal multi-factor analytical framework used in professional portfolio management. The framework maps the questions; the answers appear woven through the analysis above.

What the lens is not: there is no rating here, no score, no comparison between this company and another, and no preference. The same six questions are asked of every company on the site — the variation is in the answers, not in the tool.

This framework is intended to structure analysis, not to produce an investment conclusion.

📈
Growth
How does the company grow? Does growth come from volume, from price, or from mix? Is it stable across cycles?
💰
Profitability
How do margins behave over time? How much of accounting profit actually becomes free cash flow?
⚖️
Leverage
What is the capital structure? How much flexibility does the company have through a downturn or in a high financing-cost environment?
🏰
Competitive Position
What protects revenues from erosion? How long is that protection likely to hold?
👔
Management Quality
How does management allocate capital? What is its track record on strategic decisions?
🧩
Business Complexity / Risk
Where would simplistic analysis be misleading? What is exposed to regulation, cyclicality, or technological change?

Key Observations

This summary is not a recommendation. It is a factual list of what the analysis identified. The decision — rests with the client.

Disclosure — Family Office Format

Bakshi Finance operates as a Family Office serving qualified investors only. Mr. Yaron Bakshi held a licensed investment advisor license from 2008 through 2023. As of the publication date of this document, the firm does not hold an investment advisory, investment marketing, or portfolio management license. This document is intended for research and professional educational purposes only. Nothing herein constitutes a recommendation to buy, sell, hold, or take any action with respect to securities. Nothing herein is a substitute for advice tailored to the data and needs of any individual. Any decision — rests solely with the investor. Past performance is not indicative of future performance.