Bakshi Finance

Amazon.com, Inc.

Consumer Cyclical · Seattle, Washington · NASDAQ

AMZN
NASDAQ Research Depth · Standard

Company Description

Amazon.com, Inc. is the world's largest E-commerce + Cloud + Advertising + Streaming platform, built on a long-term aggressive reinvestment strategy. The company operates in three reported segments per FY2025 disclosures: North America (60.3% of revenue — $432B, E-commerce + Prime + Whole Foods, Op Margin ~8%), International (21.6% — $154.9B, Op Margin ~4%), and AWS (18.1% — $130B, +19% Y/Y, Op Margin 35.1%) — AWS generates 57% of operating income despite contributing only 18% of revenue. Amazon also operates as a global advertising provider (~$60B/year, third after Google and Meta) and a subscription service (Prime ~200M+ members). Strategic moves: $8B+ investment in Anthropic, Trainium 2/3 chips for AWS AI, and CapEx of $120B+ in FY25 — the highest globally. It is the only mega-cap with Net Debt (-$50B), no dividend and no material buyback, currently subject to an FTC antitrust case (filed September 2023).
Sector · Sub-sectorConsumer Cyclical · Internet Retail
[AMZN 10-K filed 2026-02-06 · accession 0001018724-26-000004]
HeadquartersSeattle, Washington
[AMZN 10-K filed 2026-02-06 · accession 0001018724-26-000004]
Founded1994
[AMZN 10-K filed 2026-02-06 · accession 0001018724-26-000004]
CEOAndy Jassy
[AMZN DEF 14A filed 2026-04-09 · accession 0001104659-26-041026]
ChairmanJeff Bezos (Founder + Executive Chairman)
[AMZN DEF 14A filed 2026-04-09 · accession 0001104659-26-041026]
Employees~1,540,000
[AMZN 10-K filed 2026-02-06 · accession 0001018724-26-000004]
Market Cap$2.73T
[snapshot 2026-04-17]
Revenue FY25$716.9B
[AMZN 10-K filed 2026-02-06 · accession 0001018724-26-000004]
Net Income$77.7B
[AMZN 10-K filed 2026-02-06 · accession 0001018724-26-000004]
Shares Outstanding10,754M
[AMZN 10-K filed 2026-02-06 · accession 0001018724-26-000004]
Market Cap
$2.73T
10,754M | P/E 35.36
[AMZN 10-K filed 2026-02-06 · accession 0001018724-26-000004] · [yfinance snapshot 2026-04-17]
Revenue FY25
$716.9B
+12.4% Y/Y
[AMZN 10-K filed 2026-02-06 · accession 0001018724-26-000004]
Net Income
$77.7B
EPS $7.17 | +31.1% Y/Y
[AMZN 10-K filed 2026-02-06 · accession 0001018724-26-000004]
Gross Margin
50.0%
Op Margin 11.2%
[AMZN 10-K filed 2026-02-06 · accession 0001018724-26-000004]
FCF
$12.0B
FCF Yield (snapshot) 0.44%
[AMZN 10-K filed 2026-02-06 · accession 0001018724-26-000004] · snapshot 2026-04-17
Net Debt
$50.0B Net Debt
Debt $150B | Cash $100B
[AMZN 10-K filed 2026-02-06 · accession 0001018724-26-000004]
Last Close
$253.55
As of 2026-04-17
[yfinance snapshot 2026-04-17]
1

Financial Performance — 5 Years

Revenue ($M)
Last five fiscal years
Operating Income & Margin
Multi-year trend
EBITDA & Free Cash Flow
5-year trend
Revenue Breakdown
Latest fiscal year
Profitability Margins — 5 Years
Gross / Operating / Net Margin %
Capital Structure
Cash, Debt, Net Debt | 5 years
2

Financial Statements

ItemFY-4FY-3FY-2FY-1FY (latest)Source
Revenue$469.8B$514.0B$574.8B$638.0B$716.9B[AMZN 10-K filed 2026-02-06 · accession 0001018724-26-000004]
Gross Profit$197.5B$225.2B$270.0B$311.7B$358.4B[AMZN 10-K filed 2026-02-06 · accession 0001018724-26-000004]
Operating Income$24.9B$12.2B$36.9B$68.6B$80.0B[AMZN 10-K filed 2026-02-06 · accession 0001018724-26-000004]
Operating Margin %5.3%2.4%6.4%10.8%11.2%[AMZN 10-K filed 2026-02-06 · accession 0001018724-26-000004]
EBITDA$58.0B$55.0B$86.0B$123.0B$142.0B[AMZN 10-K filed 2026-02-06 · accession 0001018724-26-000004]
Net Income$33.4B$-2.7B$30.4B$59.2B$77.7B[AMZN 10-K filed 2026-02-06 · accession 0001018724-26-000004]
EPS ($)$3.24$-0.27$2.90$5.53$7.17[AMZN 10-K filed 2026-02-06 · accession 0001018724-26-000004]
FCF$-14.7B$-16.9B$32.2B$32.9B$12.0B[AMZN 10-K filed 2026-02-06 · accession 0001018724-26-000004]
3

Economic Moat

Moat Sources
AWS — #1 hyperscaler (~30% IaaS market share), $130B revenue, 35% op margin [source: Synergy Research Q4 2025 IaaS market share]★★★★☆
Prime membership — ~200M+ members worldwide, annual value $139-169, strong retention★★★★☆
Fulfillment infrastructure — $200B+ PP&E, 1-day/same-day delivery network unmatched [source: 10-K FY2025 Item 1]★★★★☆
Advertising — ~$60B/year (4-5% of revenue), 3rd largest digital ad platform after GOOGL and META★★★★☆
Scale advantages — vendor negotiating power, volume pricing, data advantages across retail + cloud★★★★☆
4

Valuation Multiples

MultipleCompanyOwn 5Y AverageDelta vs 5Y Average
P/E (TTM) [yfinance snapshot · 5Y computed 2026-04-18]35.4x41.4x (4Y)-14.6%
P/E (Fwd) [yfinance forward consensus]27.0xN/AN/A
EV/EBITDA [yfinance snapshot · 5Y computed 2026-04-18]18.8x17.7x (4Y)+6.0%
P/S [yfinance snapshot · 5Y computed 2026-04-18]3.8x2.9x (4Y)+31.9%
P/B [yfinance snapshot · 5Y computed 2026-04-18]6.6x7.0x (4Y)-4.9%
Div Yield [yfinance snapshot · 5Y computed 2026-04-18]0.00%0.00% (4Y)
FCF Yield (snapshot) [computed · 2026-04-18]0.44%0.45% (4Y)-2.2%
5Y statistical averages are computed from yfinance annual data (annual income_stmt × balance_sheet × cash_flow + price snapshots at FY-end). Source: lib/compute_5y_multiples.py · Refresh: 2026-04-18
5

How to Think About This Company

The full How to Think About This Company analysis for AMZN — covering its essence, the key variables, potential analytical pitfalls, and what distinguishes professional thinking from noise — is available within the Family Office content set.

The difference between surface-level analysis and professional thinking often lies in the variables that are not immediately visible.

7

Risks & Items Under Review

Key Risks
[WARN]FTC antitrust case — filed Sep 2023, alleges monopoly in online retail; remedy could force divestiture [source: 10-K FY2025 Item 1]
[WARN]AWS growth deceleration — Q4 2025 AWS +24% Y/Y, but competition from Azure + GCP intense [source: Synergy Research Q4 2025 IaaS market share]
[WARN]Retail Op Margin low — NA 8%, Intl 4%; reliance on AWS for profitability (AWS = 57% of total op income) [source: Synergy Research Q4 2025 IaaS market share]
[WARN]CapEx $120B+ FY25 — AI datacenter buildout risk if demand disappoints
[WARN]Labor + unionization (warehouse unions, drivers) — cost structure risk
[WARN]Regulatory — DSA/DMA in EU, UK CMA investigations
Items Under Review
·[Q1 2026] AWS growth trajectory relative to prior quarter
·[H2 2026] Whether the advertising segment is broken out separately
·[2026-2027] Anthropic + Claude integration on Bedrock and AWS AI offering
·[2027] FTC case resolution and any structural remedies
8

Scenario Framework

The framework below describes what conditions would need to hold in each scenario — it is not a price forecast.

Scenarios are descriptive, not predictive. They outline possible conditions, not expected outcomes. These scenarios contain no probability assessment, no preferred direction, and no expectation regarding which one will materialise.

Bull Case
[Scenario — internal Bakshi Finance assumption] Conditions for a constructive case: AWS growth re-acceleration, Anthropic-powered Bedrock contribution, and material disclosed value in the advertising segment.
Base Case
[Scenario — internal Bakshi Finance assumption] Conditions for a base case: AWS in the 15-20% growth range, retail operating margin near current levels, and CapEx of $120B+ supported by AWS profit contribution.
Bear Case
[Scenario — internal Bakshi Finance assumption] Conditions for an adverse case: FTC antitrust remedy that affects the marketplace, AWS deceleration toward low double digits, and a higher net debt level.
The framework describes conditions, not forecasts. There is no preferred direction, probability assessment, or price target embedded here.
10

Analytical Lens — The Questions We Ask

In professional company analysis, the question is not "is this good", but rather "which angles must we examine in order not to miss the essentials". Every analysis at Bakshi Finance passes through six lenses. The text below is not an evaluation — it is the mapping of the questions the analysis is meant to answer.

The analysis is based on an internal multi-factor analytical framework used in professional portfolio management. The framework maps the questions; the answers appear woven through the analysis above.

What the lens is not: there is no rating, no score, no comparison between this company and another, and no preference. The same six questions are asked of every company on the site — what differs is the answers, not the tool.

This framework is intended to structure analysis, not to produce an investment conclusion.

·
Growth
How is the company growing? Is growth driven by volume, price or mix? Is it stable across cycles?
·
Profitability
How do margins behave over time? How much of accounting profit actually converts into free cash flow?
·
Leverage
What is the capital structure? With what flexibility can the company handle a down-cycle or a high financing-cost environment?
·
Competitive Position
What protects its revenue from erosion? How long is that protection likely to hold?
·
Management Quality
How does management allocate capital? What is its track record on strategic decisions?
·
Business Complexity / Risk
Where would a simplistic analysis go wrong? What is exposed to regulation, cyclicality or technological change?

Key Observations

This summary is not a recommendation. It is a factual list of what the analysis identified. The decision — rests with the client.

Disclosure — Family Office Format

Bakshi Finance operates as a Family Office, serving qualified investors only. Mr. Yaron Bakshi held a licensed investment advisory license from 2008 to 2023. As of the publication date of this document, the firm does not hold an investment advisory, investment marketing or portfolio management licence.

This document is intended for research and professional educational purposes only. Nothing herein constitutes a recommendation to buy, sell, hold or take any action with respect to any security. Nothing herein is a substitute for advice that takes into account the data and needs of any specific person. Any decision — rests solely with the investor.

Past performance is not indicative of future performance.