Salesforce, Inc. (סיילספורס)

Analytical review · Quarter ended July 31, 2026 (Q2 of fiscal year 2027)

Bakshi Finance — Family Office | Research Depth: Comprehensive

CRM
NYSE · Cloud customer-relationship software
Revenue — May–July 2026 quarter
$11.3B
+10.8% year over year · excluding acquired Informatica: +6.4%
Diluted earnings per share, quarter
$4.29
Of which $2.43 from investment revaluation (mainly Anthropic) · prior-year quarter: $1.96
GAAP operating margin, quarter
20.5%
Prior-year quarter: 22.8% · company definition (non-GAAP): 34.1%
Free cash flow — trailing 12 months
$15.2B
Stock-based compensation in the same period: $3.7B (8.3% of revenue)
Net debt — July 31, 2026
$28.1B
Debt $39.5B vs. cash and securities $11.4B · January 2026: $4.9B
Market cap — October 6, 2026
$185.2B
About ₪565 billion · price $224.99 · rate 3.053

What this review is based on. Salesforce's Form 10-Q for the quarter ended July 31, 2026, filed August 27, 2026; the Q1 Form 10-Q; the Form 10-K for fiscal 2026; the quarterly earnings releases; the Investor Day presentation of September 16, 2026; and Form 8-K filings on the share repurchase and officer changes. Salesforce's fiscal year ends January 31. Market data: closing price on October 6, 2026, and the Bank of Israel representative dollar rate for the same day.

1

Company Profile — פרופיל החברה

Salesforce, Inc. sells cloud software for managing customer relationships: systems for sales, customer service, marketing and commerce, the Slack communication platform, and a data and integration layer (Data 360, Informatica, MuleSoft, Tableau). On top of these the company has built an AI-agent layer called Agentforce. It is headquartered in San Francisco and had 83,334 employees at the end of January 2026. About 95% of revenue is annual or multi-year subscription fees.

Revenue for the 12 months ended July 2026 was $43.9 billion. The company reports one operating segment. Since Q1 of fiscal 2027 it splits subscription revenue into only two groups: applications (sales, service, marketing, commerce and Slack) — 67%, and data and platform — 33%. No single customer accounts for more than 10% of revenue.

Marc Benioff, the founder, is Chair and CEO. There is no controlling shareholder and one class of stock. Several finance and engineering roles changed hands over the past year (details in Section 7).

2

Financial Performance — ביצועים פיננסיים

The quarter: three layers to separate

In the May–July 2026 quarter, revenue rose 10.8% to $11.3 billion and earnings per share rose 119% to $4.29. Three factors explain the gap between the two numbers:

  • Acquisition: Informatica, acquired in November 2025 for about $9.6 billion, contributed $456 million of revenue. Without it, growth was 6.4% — the lowest of the last six quarters.
  • Investment revaluation: Salesforce holds a strategic investment portfolio with a book value of $11.3 billion. It recorded a $2.6 billion gain in the quarter, of which $2.7 billion related to its investment in Anthropic. According to the company, the gain added $2.43 to diluted EPS. It is a gain that was not received in cash.
  • Debt-funded buyback: diluted shares fell 14.7% year over year, mainly due to a $25 billion accelerated share repurchase (ASR). Interest expense, in turn, rose from $67 million to $473 million in the quarter.

Excluding the revaluation gain: pre-tax income was about $1.9 billion, versus $2.4 billion a year earlier (−19%), and EPS about $1.83 versus $1.96 (−7%). Operating income itself was almost identical: $2,331 million vs. $2,332 million. Our calculation: pre-tax income less the revaluation gain, then the quarter's effective tax rate.

$ millionsQ1 FY26Q2 FY26Q3 FY26Q4 FY26Q1 FY27Q2 FY27
Revenue9,82910,23610,25911,20111,13311,345
  of which Informatica———399444456
Reported growth7.6%9.8%8.6%12.1%13.3%10.8%
Growth excl. Informatica7.6%9.8%8.6%8.1%8.7%6.4%
Operating income1,9422,3322,1881,8692,3472,331
Operating margin19.8%22.8%21.3%16.7%21.1%20.5%
Net income1,5411,8872,0861,9432,1073,526

Q4 FY26 is derived as the full year less three quarters. Growth excluding Informatica: our calculation based on the Informatica contribution the company reports.

What the filing explains: according to the company, growth came from volume — new customers, upgrades and additional subscriptions — and "pricing was not a significant driver". Part of the slowdown reflects term-license revenue (recognized upfront), which fell from about 6% to about 4% of subscription revenue, and a 4% decline in professional services. Subscription cost of revenue rose 23%, according to the filing because of hosting and generative-AI technologies, and subscription gross margin fell from 83.0% to 81.3%.

The multi-year context

Over fiscal 2022–2026, revenue grew an average of 11.9% a year, including acquisitions. GAAP operating margin rose from 2.1% to 20.1%, after rounds of restructuring and cost cuts. Free cash flow nearly tripled, from $5.3 billion to $14.4 billion. Since the start of fiscal 2027, operating margin has held around 20%–21%, and the company's full-year guidance was lowered from 20.6% to 20.1%.

Fiscal year (ends January), $ billions2022202320242025202612 months to 7.2026
Revenue26.531.434.937.941.543.9
GAAP operating margin2.1%3.3%14.4%19.0%20.1%19.9%
Net income1.40.24.16.27.59.7*
Free cash flow5.36.39.512.414.415.2
Stock-based compensation2.83.32.83.23.53.7

* Includes $4.2 billion of pre-tax investment revaluation gains. Excluding them, by our calculation, about $6.4 billion.

Quarterly revenue: base and Informatica contribution
$ millions · Salesforce fiscal quarters · Source: 10-K, 10-Q, earnings releases
Reported growth vs. growth excluding Informatica
% year over year · calculated from the reported Informatica contribution
Revenue and operating margin by year
$ billions and % · last column: 12 months to July 2026 · Source: 10-K, 10-Q
What built pre-tax income
$ millions · operating income, interest, investment revaluation and other · Source: 10-Q
3

Balance Sheet & Capital — מאזן ומבנה הון

The balance sheet changed within six months. In March 2026 Salesforce issued $25 billion of notes, at rates of 4.50% to 6.70% and maturities out to 2066, and used all the proceeds for a $25 billion accelerated share repurchase (ASR). Under it, the company received 103 million shares at an average price of $198.34, about 80% of the total. According to the company, final settlement is scheduled for Q3 of fiscal 2027, and the final share count will be set by the average share price over the period. The company also refinanced $6.0 billion of Informatica acquisition loans with a five-year term loan.

$ billionsJan 31, 2026Jul 31, 2026
Debt (principal)14.539.5
Cash and marketable securities9.611.4
Net debt4.928.1
Shareholders' equity59.138.4
Goodwill and acquired intangibles64.865.4
Strategic investments (book value)7.611.3

By our calculation, debt to trailing-12-month operating income before depreciation and amortization is about 3.1x gross and 2.2x net. Operating income covers annual contractual interest (about $1.8 billion) about 4.8 times. There are no principal maturities before March 2028, and a $5 billion credit facility is undrawn. Coupons on the new notes are paid twice a year, so first-half cash flow carried almost none of them.

Capital allocation: since November 2025 the company has acquired, or agreed to acquire, four companies for cash: Informatica (about $9.6 billion), Qualified ($1.2 billion), Contentful (about $1.5 billion) and Fin, i.e. Intercom (about $3.6 billion). The last two had not closed at quarter-end. In fiscal 2026 about $23.5 billion left the company in acquisitions, buybacks and dividends, against free cash flow of $14.4 billion. At Investor Day management presented a return of 190% of free cash flow to shareholders in fiscal 2027. The quarterly dividend is $0.44.

Anthropic: the investment is carried at about $5.1 billion, about 45% of the strategic investment portfolio. It is measured under a method that updates the value only when an observable transaction in the company's securities occurs. Future revaluation gains, or impairments, therefore depend on funding rounds rather than on Salesforce's own results.

4

Segments — פילוח הכנסות

Salesforce has one reporting segment. From Q1 of fiscal 2027 the subscription revenue breakdown changed, so the old product series (sales, service, platform, marketing, data) is no longer published.

Q2, $ millionsFY26FY27ChangeConstant currency
Applications (sales, service, marketing, commerce, Slack)6,6827,193+7.6%8%
Data and platform (incl. Informatica, MuleSoft, Tableau)3,0083,618+20.3%20%
  Same group excl. Informatica (calculated)3,0083,178+5.7%—
Americas6,7367,404+9.9%10%
Europe2,4292,764+13.8%13%
Asia Pacific1,0711,168+9.1%12%

The company's AI metrics: annual recurring revenue (ARR) for Agentforce and Data 360 reached nearly $3.9 billion, and for Agentforce alone more than $1.5 billion. Two things are worth knowing about these figures. In Q1 the combined metric included $1.1 billion of Informatica. And from Q2, Agentforce ARR also includes Slackbot and Headless 360. The published growth rates (210% and 240%) are therefore not calculated on a constant definition.

Contracts: remaining performance obligation for the next 12 months (cRPO) was $33.5 billion, up 14% in constant currency, versus 10% a year earlier. The figure includes Informatica. In December 2025 the company wrote that Informatica contributed about 4 points to cRPO growth. It has not published the contribution for Q1–Q2 since. The attrition rate, which excludes recent acquisitions, remained about 8%.

Free cash flow vs. its uses
$ billions · cash acquisitions, buybacks and dividends · Source: cash flow statements
Price to free cash flow at each fiscal year-end
Historical anchor · last column: 10/6/2026 · earlier multiples were measured with little net debt · Source: stockanalysis
5

Competitive Position — מיצוב תחרותי

Salesforce's competitive base is switching cost. A large organization's customer-management system is wired into its sales, service and marketing processes, its data and third-party applications, so replacing it is a long and expensive project. The filings are consistent with this: attrition of about 8% a year, total contracted backlog of $66.3 billion, and about 95% of revenue from subscriptions.

Where the filings show pressure: most subscriptions are priced per seat, i.e. by number of users. In the filing the company cites "decreases in the number of users at our customers" as an attrition factor, and writes that the move to consumption-based pricing makes attrition and revenue harder to forecast. The applications group, mostly priced per seat, grew 8% in constant currency. At the same time, AI cost already shows up in subscription cost of revenue. The company competes with players such as Microsoft, Oracle and ServiceNow, and with companies building their own AI agents. This review does not include market-share data from a primary source.

6

How to Think About This Company — איך לחשוב על החברה הזו

At Salesforce, the central question is not the quarter but which number represents the business. This filing contains, at the same time, EPS of $4.29, EPS of about $1.83 excluding revaluation, $5.90 on the company's own definition, and growth of 10.8% alongside 6.4%. Each is correct on its own definition. A reader who looks only at the headline and one who looks only at cash flow will see two different companies.

Neutralize before comparing. The Anthropic investment is measured on observable transactions. In the quarter it added about $2.7 billion to pre-tax income, and the company's own non-GAAP measure also includes that gain. Excluding it, annualized net income fell about 10% in absolute terms, and EPS rose about 5% only because the share count fell 14%.

A debt-funded buyback changes the per-share equation. Fewer shares mean more earnings per share, but the interest on $25 billion comes out of the same earnings. The net effect depends on two numbers not yet fully known: the final average ASR price, and the growth rate of cash flow. The next filing will include the first full quarter with a coupon payment.

Organic vs. acquired growth. Over six quarters, growth excluding Informatica ranged from 6.4% to 9.8%. Management's fiscal 2030 revenue target ($63 billion or more) explicitly includes Informatica and announced acquisitions. Based on Q3 guidance, growth excluding Informatica would be around 7% — according to management, the start of "second-half reacceleration".

Acquisitions: an event or a habit. In fiscal 2023–2024 the company paid almost no cash for acquisitions. In fiscal 2025 — $2.7 billion, in fiscal 2026 — $9.3 billion (64% of free cash flow), and in fiscal 2027 about $6.2 billion of deals have already been signed. Anyone calculating cash left for shareholders has to decide whether to treat acquisitions as a recurring expense. That decision moves the calculated yield by several percentage points.

Cash flow vs. stock compensation. Free cash flow of $15.2 billion does not deduct stock-based compensation of $3.7 billion a year (8.3% of revenue). Part of the buyback offsets that dilution. Cash-flow guidance for fiscal 2027 is 4%–5% growth, and it already absorbs the new interest.

AI: visible cost, revenue on a moving definition. Subscription gross margin fell 1.7 points, according to the filing because of hosting and AI technologies. Agentforce ARR, over $1.5 billion, is about 3% of annual revenue per guidance, and its definition was widened in Q2. Whether agents expand revenue per customer or shrink its seat count is not settled by the filings.

Contracts as a leading indicator — with a caveat. cRPO growth rose from 10% to 14% over the year. By the company's own statement in December 2025, Informatica contributes about 4 points. If the contribution stayed similar, cRPO excluding Informatica is close to last year's level. No official breakdown has been published.

Multiples: comparing like with like. The price-to-free-cash-flow multiple on October 6, 2026 was about 12, the lowest of the last five fiscal year-ends (13.8 to 43.4). But the earlier multiples were measured on a balance sheet with almost no net debt; today net debt is $28 billion. On enterprise value (EV), the multiple is about 14. These figures describe the starting point; they do not set a direction.

Changes at the top. In March 2026 the Chief Financial and Operating Officer also took on the principal accounting officer role. In June a new Chief Accounting Officer was appointed who, in 2016–2021, was the lead audit partner on Salesforce at the company's outside audit firm. In August the President of engineering stepped down to an advisory role. All are reported on Form 8-K.

The framework is meant to organize the questions. It does not decide and does not take part in the decision — the decision is the reader's.

This framework is intended to structure analysis, not to produce an investment conclusion.

7

Risks & Monitoring — סיכונים ונושאים במעקב

Risks that emerge from the filings

  • Leverage: $39.5 billion of debt and about $1.8 billion of annual contractual interest. According to the filing, share-price volatility may require the company to deliver shares or cash at ASR settlement.
  • Seat model: fewer users at customers and a shift to consumption pricing, which makes revenue and attrition harder to forecast.
  • Infrastructure and AI costs: reliance on third-party cloud providers and data-center capacity; subscription cost of revenue rose 23%.
  • Acquisition integration: four cash acquisitions in under a year, two still closing. Goodwill of $59.3 billion.
  • Investment revaluation: an $11.3 billion portfolio, nearly half in one private company. Value changes go through earnings and can run in either direction.
  • Security: the filing adds that advanced AI models shorten the time to discover vulnerabilities and to respond.
  • Legal: suits relating to a former customer (Backpage) and a class action over the Slack listing. Management says no material impact; no estimate given.

Topics to monitor in the Q3 report (December 2026)

#TopicLatest reading
1Subscription revenue excluding Informatica+7.1% in Q2 ($10,380M vs. $9,690M)
2cRPO, and if published — excluding acquisitions+14% constant currency
3Investment revaluation gain (to neutralize)$2.6 billion in Q2
4Operating cash flow in the first quarter with a couponQ3 FY26: $2,316M
5ASR settlement: share count and average price103 million shares at $198.34
6Subscription gross margin81.3%
7Closing and funding of Contentful and FinAbout $5.1 billion in cash
8ARR definition — changed again?Widened in Q1 and Q2
8

Scenario Framework — מסגרת תרחישים

The scenarios below are descriptive, not predictive. They contain no prices, no probabilities, and do not rank outcomes. Their only purpose is to organize the conditions that would need to hold for each state to materialize, so they can be checked against future filings.

Scenarios are descriptive, not predictive.

Conditions for a positive convergence
If the following hold together
  • If growth excluding acquisitions rises above the 6%–9% range measured over the last six quarters
  • If cRPO growth stays high even after Informatica enters the comparison base
  • If subscription margins stabilize while AI revenue grows
  • If operating cash flow keeps growing after the new interest is fully included
Conditions for the status quo
If the picture stays as it is
  • If growth excluding acquisitions stays in the 6%–9% range and reported growth leans on acquisitions
  • If operating margin stays around 20%
  • If cash flow grows at a low single-digit rate after interest
  • If revaluation gains keep appearing alongside operating results
Conditions for a negative convergence
If the following hold
  • If seat counts at customers fall faster than agent revenue grows
  • If subscription margins keep falling on infrastructure costs
  • If further acquisitions are debt-funded while net debt already stands at $28 billion
  • If the Anthropic investment is written down in a future round
9

Analytical Lens — עדשה אנליטית

The following six questions are identical in every company review we publish. They are deliberately open and do not lead to a single conclusion. Their role is to let the reader examine the company on the same six dimensions as every other company.

📈
Growth
Which growth rate represents the company: 10.8% reported, or 6.4% excluding Informatica? And how much of the 2030 target depends on further acquisitions?
💰
Profitability
How much profit remains after neutralizing investment revaluation, and after stock compensation of 8% of revenue? What happens to subscription margins as AI cost grows?
⚖️
Leverage
How should one read a move from net debt of $4.9 billion to $28.1 billion within six months, all of it used for a buyback?
🛡️
Competitive position
Do AI agents raise revenue per customer, or reduce the seat count on which the subscription model rests?
👥
Management quality
What do four cash acquisitions, a leveraged buyback and changes in finance roles, all within a year, say about management's priorities?
🧩
Complexity & business risk
When AI metrics are widened by definition, the breakdown is changed, and revaluation gains are included even in the company's own measure — which numbers remain comparable over time?
10

Key Observations — תצפיות עובדתיות

1. In the May–July 2026 quarter Salesforce reported revenue of $11.3 billion (+10.8%) and EPS of $4.29 (+119%). According to the company, $2.43 of EPS came from investment revaluation gains, mainly Anthropic. Excluding Informatica, growth was 6.4%.

2. In March 2026 the company issued $25 billion of notes and used them to fund an accelerated share repurchase of the same size. Net debt rose from $4.9 billion to $28.1 billion, and diluted shares fell 14.7% year over year.

3. Over the last 12 months free cash flow was $15.2 billion and stock-based compensation $3.7 billion. Since November 2025 the company has acquired, or agreed to acquire, four companies for cash, about $15.9 billion in total.

4. Subscription gross margin fell from 83.0% to 81.3%, and full-year operating-margin guidance was lowered to 20.1%. Over the past year, finance and engineering roles changed hands.

Operating Format & Regulatory Disclosure

Bakshi Finance operates as a Family Office for qualified clients only. Mr. Yaron Bakshi held an investment advisory license from 2008 to 2023. As of the publication date of this document, the company does not hold an investment advisory, investment marketing, or portfolio management license.

This document is intended for research and professional education purposes only. Nothing herein constitutes a recommendation to buy, sell, hold, or take any action in securities. It is not a substitute for advice that takes into account each person's individual data and needs. Any decision is the sole responsibility of the investor.

Past performance is not indicative of future results. Data was drawn from official sources: the Form 10-Q for the quarter ended July 31, 2026 (filed August 27, 2026), the Form 10-Q for Q1 of fiscal 2027, the Form 10-K for fiscal 2026 (March 2, 2026), the quarterly earnings releases, the Investor Day presentation and the company's Form 8-K filings with the U.S. Securities and Exchange Commission. Historical multiples: stockanalysis.com. Filing updates published after this date are not included.

🔒

Qualified-Client Review — Family Office

The full analytical review of Salesforce (CRM) for the quarter ended July 2026 is available to Bakshi Finance premium clients.
The review includes a 10-section analysis, "How to Think About This Company", a structured scenario framework, and a 6-dimension Analytical Lens.

Unlock this review Educational content only · Not investment advice · See disclosure