Bakshi Finance

Meta Platforms, Inc.

Communication Services · Menlo Park, California · NASDAQ

META
Value | Tactical NASDAQ Research Depth · Standard

🏢 Company Description

Meta Platforms, Inc. is the world's largest social-networking, digital-advertising and AR/VR research company, led by founder Mark Zuckerberg. In FY2025 the company reported revenue of $201.0B (+22.2% Y/Y) across two segments: Family of Apps (98.9% — $198.8B, including Facebook, Instagram, WhatsApp, Messenger and Threads, with 3.4B+ daily active users), and Reality Labs (1.1% — $2.21B, with an **operating loss of $19.2B in FY25** — a long-term bet on Quest VR, Ray-Ban Meta and Orion AR). Meta uses AI aggressively to improve advertising targeting (ROAS +30% per management), develops Llama as a leading open-source AI model, and invested $72B in CapEx in FY25 (36% of revenue — among the highest globally). Operating margin of 41.4% (second among mega-cap after NVDA), but a notable governance weakness: Zuckerberg controls 58%+ of voting rights through Class B super-voting shares despite ~13% economic ownership.
Sector · Sub-sectorCommunication Services · Internet Content & Information
[META 10-K filed 2026-01-29 · accession 0001628280-26-003942]
HeadquartersMenlo Park, California
[META 10-K filed 2026-01-29 · accession 0001628280-26-003942]
Founded2004
[META 10-K filed 2026-01-29 · accession 0001628280-26-003942]
CEOMark Zuckerberg
[META DEF 14A filed 2026-04-16 · accession 0001628280-26-025532]
ChairmanMark Zuckerberg (also CEO)
[META DEF 14A filed 2026-04-16 · accession 0001628280-26-025532]
Employees~74,000
[META 10-K filed 2026-01-29 · accession 0001628280-26-003942]
Market Cap$1.74T
[snapshot 2026-04-17]
Revenue FY25$201.0B
[META 10-K filed 2026-01-29 · accession 0001628280-26-003942]
Net Income$60.0B
[META 10-K filed 2026-01-29 · accession 0001628280-26-003942]
Shares Outstanding2,187M
[META 10-K filed 2026-01-29 · accession 0001628280-26-003942]
Market Cap
$1.74T
2,187M | P/E 29.19
[META 10-K filed 2026-01-29 · accession 0001628280-26-003942] · [yfinance snapshot 2026-04-17]
Revenue FY25
$201.0B
+22.2% Y/Y
[META 10-K filed 2026-01-29 · accession 0001628280-26-003942]
Net Income
$60.0B
EPS $27.40 | -3.8% Y/Y
[META 10-K filed 2026-01-29 · accession 0001628280-26-003942]
Gross Margin
82.0%
Op Margin 41.4%
[META 10-K filed 2026-01-29 · accession 0001628280-26-003942]
FCF
$33.0B
FCF Yield (snapshot) 1.9%
[META 10-K filed 2026-01-29 · accession 0001628280-26-003942] · snapshot 2026-04-17
Net Cash
$35.0B Net Cash
Debt $50B | Cash $85B
[META 10-K filed 2026-01-29 · accession 0001628280-26-003942]
Closing Price
$686.19
As of 2026-04-17
[yfinance snapshot 2026-04-17]
1

Financial Performance — 5 Years

Revenue ($M)
Last 5 fiscal years
Operating Income & Margin
Multi-year trend
EBITDA & Free Cash Flow
5-year trend
Revenue Breakdown
Latest fiscal year
Profitability Margins — 5 Years
Gross / Operating / Net Margin %
Capital Structure
Cash, Debt, Net Debt | 5 years
2

Financial Statements

ItemFY-4FY-3FY-2FY-1FY (latest)Source
Revenue$117.9B$116.6B$134.9B$164.5B$201.0B[META 10-K filed 2026-01-29 · accession 0001628280-26-003942]
Gross Profit$94.0B$92.7B$108.9B$134.1B$164.8B[META 10-K filed 2026-01-29 · accession 0001628280-26-003942]
Operating Income$46.8B$28.9B$46.8B$69.4B$83.3B[META 10-K filed 2026-01-29 · accession 0001628280-26-003942]
Operating Margin %39.6%24.8%34.7%42.2%41.4%[META 10-K filed 2026-01-29 · accession 0001628280-26-003942]
EBITDA$56.0B$42.0B$65.0B$92.0B$108.0B[META 10-K filed 2026-01-29 · accession 0001628280-26-003942]
Net Income$39.4B$23.2B$39.1B$62.4B$60.0B[META 10-K filed 2026-01-29 · accession 0001628280-26-003942]
EPS ($)$13.77$8.59$14.87$23.86$27.40[META 10-K filed 2026-01-29 · accession 0001628280-26-003942]
FCF$38.4B$19.0B$43.8B$52.1B$33.0B[META 10-K filed 2026-01-29 · accession 0001628280-26-003942]
3

Economic Moat

🏰 Sources of Moat
Family of Apps — 3.4B+ daily active users (DAP) combined★★★★☆
Ad targeting — 20+ years of user behavior data, unmatched [source: META 10-K FY2025 Item 1 Advertising Products]★★★★☆
Network effects — WhatsApp 3B users, Instagram 2B+, Facebook 2B+; hard to leave★★★★☆
Llama 3/4 — leading open-source LLM, unique among mega-cap (GPT, Gemini, Claude are proprietary) [source: Hugging Face Open LLM Leaderboard 2025]★★★★☆
AI-first infrastructure — $72B FY25 CapEx on AI (more than MSFT's $65B)★★★★☆
4

Valuation Multiples

MultipleCompany5Y Self-AverageSpread vs 5Y Avg
P/E (TTM) [yfinance snapshot · 5Y computed 2026-04-18]29.2x21.7x (5Y)+34.6%
P/E (Fwd) [yfinance forward consensus]19.3xN/AN/A
EV/EBITDA [yfinance snapshot · 5Y computed 2026-04-18]16.8x13.8x (5Y)+21.9%
P/S [yfinance snapshot · 5Y computed 2026-04-18]8.6x6.7x (5Y)+29.1%
P/B [yfinance snapshot · 5Y computed 2026-04-18]8.0x6.1x (5Y)+31.8%
Div Yield [yfinance snapshot · 5Y computed 2026-04-18]0.31%0.17% (5Y)+0.14pp
FCF Yield (snapshot) [computed · 2026-04-18]1.90%4.35% (5Y)-56.3%
5Y self-averages are computed from yfinance annual data (annual income_stmt × balance_sheet × cash_flow + price snapshots at FY-end). Source: lib/compute_5y_multiples.py · Refresh: 2026-04-18
5

How to Think About This Company

A full How to Think About This Company analysis for META — covering the essence of the business, the key variables, potential analytical pitfalls, and what distinguishes professional thinking from noise — is available within the Family Office content library.

The difference between surface-level analysis and professional thinking often lies in the variables that are not immediately visible.

7

Risks & Items to Monitor

⚠️ Key Risks
[WARN]️Reality Labs operating loss of $19.2B in FY25; loss continuation possible into 2026+ — significant cash burn
[WARN]️EU antitrust + DMA — WhatsApp/Instagram data sharing restrictions
[WARN]️TikTok competition on short-form video (Reels growing but not equal)
[WARN]️Privacy regulation — Apple ATT already affected ad targeting in 2021–2022
[WARN]️Mark Zuckerberg super-voting control — investors have no governance recourse
[WARN]️Meta investment in AI ~$100B over 3 years — ROIC TBD
📋 Items to Monitor
📈Whether AI ad performance improvement continues at 20%+ Y/Y growth
📈Trajectory of WhatsApp monetization
📈Llama 5/6 — commercial licensing revenue
📈Ray-Ban Meta sales trajectory in 2026 — AR adoption signal
8

Scenario Framework

The framework below describes which conditions need to hold in each scenario — it is not a price forecast.

Scenarios are descriptive, not predictive. They outline possible conditions, not expected outcomes. There is no probability assessment, no preferred direction, and no expectation as to which scenario will materialize.

🐂 Bull Case
[Scenario — internal Bakshi Finance assumption] AI ad targeting adds 5pp ROAS + WhatsApp monetization + Llama enterprise — conditions consistent with elevated multiples [source: Bakshi scenario model V2.7]
📊 Base Case
[Scenario — internal Bakshi Finance assumption] FoA growth 15–18%, RL loss ~$20B continues but management remains disciplined — conditions consistent with mid-range multiples [source: Bakshi scenario model V2.7]
🐻 Bear Case
[Scenario — internal Bakshi Finance assumption] TikTok wins time spent + EU DMA enforcement + RL writeoff — conditions consistent with compressed multiples [source: Bakshi scenario model V2.7]
The framework describes conditions, not forecasts. There is no preferred direction, probability assessment, or price target within this framework.
10

Analytical Lens — The Questions We Ask

In a professional company analysis, the question is not "is this good", but rather "through which lenses must we examine the company in order not to miss what matters most". Every analysis at Bakshi Finance is run through six lenses. The text below is not an evaluation — it is the map of the questions this analysis is intended to answer.

The analysis is based on an internal multi-factor analytical framework used in professional portfolio management. The framework maps the questions; the answers appear woven through the analysis above.

What this lens is not: there is no rating, no score, no comparison between this company and any other, and no preference. The same six questions are asked of every company on the site — what differs is the answers, not the tool.

This framework is intended to structure analysis, not to produce an investment conclusion.

📈
Growth
How is the company growing? Does growth come from volume, price or mix? Is it stable across cycles?
💰
Profitability
How do margins behave over time? How much of accounting profit converts into actual free cash flow?
⚖️
Leverage
What is the capital structure? With what flexibility can the company handle a downturn or higher financing costs?
🏰
Competitive Position
What protects revenues from erosion? How long is that protection expected to hold?
👔
Management Quality
How does management allocate capital? What is its track record on strategic decisions?
🧩
Business Complexity / Risk
Where would a simplistic analysis go wrong? What is exposed to regulation, cyclicality or technological change?

Key Observations

This summary is not a recommendation. It is a factual list of what the analysis identified. The decision — rests with the client.

Disclosure — Family Office Format

Bakshi Finance operates as a Family Office serving qualified investors only. Mr. Yaron Bakshi was a licensed investment advisor in Israel from 2008 to 2023. As of the date of publication of this document, the firm does not hold a license for investment advice, investment marketing, or portfolio management. This document is intended for research and professional educational purposes only. Nothing herein constitutes a recommendation to buy, sell, hold or take any other action with respect to securities. Nothing herein is a substitute for personalized advice that takes into account the data and needs of any individual. Every decision — is the sole responsibility of the investor. Past performance is not indicative of future results.